Browsing by Author "Namomsa Tadesse"

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    The Relationship between Visitors Perceived Service Quality and Satisfaction: The Case of Unity Park, Addis Ababa
    (Addis Ababa University, 2023-01) Namomsa Tadesse; Shiferaw Muleta (PhD)
    The aim of the study was to investigate the relationship between perceived service quality of tourism service and facilities, and satisfactions in the case of Unity Park Addis Ababa. The study employed a descriptive and explanatory research designs and mixed of quantitative and qualitative research approach were employed. The total of 385 questionnaires were distributed to the purposely selected visitors of Ethiopian Unity Park at Addis Ababa out of which 371 questionnaires were collected and used Questionnaire data were processed using SPSS version 26 and analyzed via descriptive statistics and inferential statistics (correlation, and mediation analysis). The result of descriptive statistics revealed that the mean values for Visitors perceived quality in Ethiopian Unity Park (Mean=4.16) and visitors satisfaction in Ethiopian Unity Park (Mean= 4.07). Furthermore, the results of Pearson correlation analysis revealed reliability (r=0.534 and p<0 .01) is positively correlated with visitors’ satisfaction. Responsiveness (r=0.464 and p<0 .01) is also positively correlated with visitors satisfaction, assurance (r=- 0.787 p<0 .01) is positively correlated with visitors’ satisfaction, empathy (r=0,635 and p <0.01) is positively correlated with visitors’ satisfaction, tangibility (r=-0.450 p<0.01) is positively correlated with visitors’ satisfaction, The regression results reliability (B= 0.151, Sig= 0.000), responsiveness (B=0.125, Sig=0.000), assurance (B=0.206, Sig= 0.000), empathy (B= 0.152, Sig= 0.000), tangibility (Beta= 0.090, Sig=0.000). Therefore, the alternative hypothesis H1, H2, H3, H4 and H5 accepted. Even though tourist satisfaction is high, tourist satisfaction monitoring should be performed on a continuous basis. The results may serve as valuable input for a trend analysis on the one hand and strategic discussions on the other.