Browsing by Author "Ashenafi Belay"

Now showing 1 - 2 of 2
  • No Thumbnail Available
    Item
    Guji-Oromo Lyric Folk Poems in the Changing Social Climate
    (Addis Ababa University, 2009-06) Ashenafi Belay ; Melakneh Mengistu
    The primary purpose of this thesis is to analyze major transformation features of the Guji Oromo folk poetry (weedduu, qeexala and geerarsa) i.e. investigating how the folk poems respond to the various social factors which have left their imprints in one way or another. The contextual study approach is employed to undertake the investigation. This approach focuses on looking at the folk poems through the glass of the dynamic socio-cultural and historical realities which are the fertile grounds for the mushrooming of the folk poems. Through it the researcher attempted to explore the change and continuity in the main.. concerns and the performance contexts of the oral poems. To this end, intensive collection of the poems together with their contextual explanations has been undertaken through field work. Intensive recordings of the poems, informal interview and focus group discussions were used as the main tools to collect the data from the Guji informants in Abbayyaa woreda. The data was transcribed, translated into English and finally analyzed qualitatively. The descriptive analysis of the folk poems: weedduu, qeexala and geerarsa, is presented in the third chapter and the major transformation features of these genres are presented in the fourth chapter. The thesis provides the thematic variations observed in the folk poems across the history of the Guji, the change and continuities in the context of their performance and the main inducing social factors for the changes. The field work coupled with the library research has helped the researcher to arrive at some conclusions regarding the three genres. The lyric folk poems of the Guji, particularly, the geerarsa, qeexala and weedduu have undergone a ',. significant transformation in content and context of performance. The three genres portray the life experiences of the society at different points in time. The investigation indicates that some of the major factors which have led to such transformation include the conquest of the Guji by forces of Mer.elik coupled with the declining of the gadaa system, the introduction and spread of Christianity, and the forces of modernity which is championed by the youth
  • No Thumbnail Available
    Item
    This Is to Clarify That the Thesis Entitled ‘Effect of Customer Relationship Management on Market Performance: The Case of Awash Bank
    (AAU, 2025-09-29) Ashenafi Belay; Hailemariam G.
    This study investigates the impact of Customer Relationship Management (CRM) on market performance in Awash Bank branches in Addis Ababa, Ethiopia, utilizing a mixed-method research design that combines quantitative and qualitative approaches. Primary data were gathered through structured questionnaires distributed to 399 customers, achieving a response rate of 93.2%. In addition to the structured questionnaires, semi-structured interviews were conducted with bank staff to provide complementary qualitative insights to the quantitative findings. Analysis of the quantitative data using SPSS revealed that the three CRM dimensions- knowledge Management, Customer-Centric Organization, and Service quality- significantly influence market performance, with service quality exhibiting the strongest effect. The study concludes that effective CRM practices can enhance market performance and recommends strategic investments in VRM training, technology infrastructure, and fostering a customer-centric organizational culture to improve effectiveness in the Ethiopian banking sector