The purpose of this study was to examine the influence of marketing mix elements on Channel Management Practices in Lubricant Market on the case of National Oil Ethiopia (NOC) in Addis Ababa market. The study applied ...

One of the most effective ways to achieve a sustainable competitive advantage is through implementing an effective marketing channel strategy. It is perhaps the most complex and demanding of all marketing mix alternatives ...

Formal financial sectors are not encouraging low income peoples in order to access credit, Due to their strong regulation when they lend money .The general objective of this research is to assess the influence of informal ...