|Title:||Exploring Trends, Challenges, and Opportunities In The Ethiopian Tourism Information System|
|Keywords:||Ethiopia;Information System (IS);Website;Tourism|
|Publisher:||Addis Ababa University|
|Abstract:||This research was conducted to explore the trends, challenges and opportunities of Tourism Information Systems (TIS) in Ethiopia with a special emphasis on tourism websites. Two surveys were conducted: while the first one dealt with tourism institutions, the second dealt with tourists. In the first case questionnaires, mainly, and interviews, to fill gaps, were employed as methods of data collection. In the second survey only questionnaires were used because of the large number of visitors. The data gathered were analyzed using the Statistical Product and Service Solutions (SPSS) and simple descriptive statistics like the mode (frequency) was used to explain the empirical findings. Tables were used for data presentation, based on which comparisons were made. The results of the study reveal that, embarking with the then “Thirteen Months of Sunshine” manual ad sign; the Ethiopian TIS is now experiencing the opportunities presented by modern information technology such as websites. There is a promising awareness about modern information systems among the businesses, but in its infancy. Major challenges identified by the study include: gaps between businesses’ and the tourists’ perceptions about the local tourism websites, missing website components and inability to fully harness the Internet. Yet, there are some opportunities created by the Web for such tourism businesses. The study also provides some recommendations towards TIS for tourism businesses in the nation.|
|Appears in Collections:||Thesis - Information Science|
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