In the face of growing worldwide interest in corporate social responsibility (CSR), this paper explores how CSR factors influence customer satisfaction. The purpose of this study is to investigate CSR’s effect on customer ...

Understanding the consumer behaviour helps the marketer to offer a product that qualifies the value. The objective of the study is to examine factors influencing consumers buying behaviour of washing machine. This study ...

Telecom industries, like other service providing industries should assess their service marketing strategy.. The aim of this study is to analyze the service marketing mix elements especially 7P’s relationship as well as ...

This study was to analyze the influence of service quality on customer satisfaction using SERVQUAL model with regards to public transportation, specifically the Addis Ababa Light Rail Transit Service. In this study, level ...

This research was conduct on the impact of marketing strategy on market performance: The Case of St. George Beer Factory. The main objective of the research is to assessing the impact of Marketing strategy namely product ...

This study has assessed the neighborhood indicators of Addis Ababa condominium housing program to encourage the use of physical proximity and disparity for sustainable urban development. Neighborhood indicators are ...

Every organization in the market has its own advertising objective, increase market share and sales, and build solid customer relations. The objective of the study was to determine the influence of advertising on organizational ...

The main purpose of this research is to assess tourists’ perception of the brand image of the Addis Ababa City. Data for the sample was collected from 393 tourists who visited Addis Ababa City between 11 April 2017 and ...

The aim of this study was to assess the marketing strategy practice, identify challenges and provide possible recommendation to the identified challenges. It tries to identify the process the company follows in the formulation ...

Sales Operations is usually considered as tool towards achieving the objectives commonly shared by business firms, perhaps it is more than anything else in bringing a system to selling. Nevertheless, the activities and ...