The purpose of this study was to analysing the practice of digital marketing in promoting Ethiopian Tourism in case of Ethiopian Tourism Organization. The study employed both qualitative and quantitative approaches. ...

E-Payment system was introduced in Ethiopia and has been gradually growing as it is no doubt that it has competitive advantage. However, the process of expanding e-payment to replace or minimize cash transactions is yet ...

The objective of this research paper was to examine factors influencing customers’ preference to use training services of Ethiopian Aviation Academy. The researcher thus tried to analyze the applicability of Jackson's ...

Export performance is the extent to which a firm effectively uses its resources and capabilities for the international market that indicates the success of a firm’s export operations where marketing strategy is one factor ...

This research was conduct on the impact of marketing strategy on market performance: The Case of St. George Beer Factory. The main objective of the research is to assessing the impact of Marketing strategy namely product ...

This study has assessed the neighborhood indicators of Addis Ababa condominium housing program to encourage the use of physical proximity and disparity for sustainable urban development. Neighborhood indicators are ...

Every organization in the market has its own advertising objective, increase market share and sales, and build solid customer relations. The objective of the study was to determine the influence of advertising on organizational ...

Even though Ethiopia has an abundance of attractions of numerous types ranging from wildlife, landscape culture, scenery, history and archeology sites that set it apart from its neighbors, it has one of the list developed ...

Private transports are organizations established and owned by private or share company to provide transport services to the public. Most of the time these enterprises give their services to the public by collecting some ...

This research focused on factors that may influence consumers’ intention to purchase packaged fruit juice product in Addis Ababa. Factors examined are intrinsic factors (i.e. perceived quality, perceived risk and perceived ...