This research was conducted to look in to the concept of mass customization and the alignment of the success factors of mass customization in the context of Ethiopian leather garment marketing environment. The main purpose ...

Customer retention has been the choice of many companies owing the fact that, it generates more profit by reducing the cost incurred in acquiring new customers. Moreover, customer retention plays a vital role in increasing ...

The objective of this research was to analyze the development of convention tourism in Addis Ababa at present by exploring the determinant factors affecting the selection of destination and observing the opportunities ...

In the face of growing worldwide interest in corporate social responsibility (CSR), this paper explores how CSR factors influence customer satisfaction. The purpose of this study is to investigate CSR’s effect on customer ...

The purpose of this study is to explain the effects of consumer based brand equity dimensions on customer retention of banks in Ethiopia. A sample of 384 respondents was drawn from both public and private banks in Addis ...

The intention of this study is to analyze the effect of service quality dimensions on the customer satisfaction of the Business Development Services of the Ethiopian Chamber of Commerce and Sectorial Associations. Competitiveness ...

This paper deals with the analysis of customers’ bank selection factors, customer satisfaction and loyalty. The purpose of the study was to find out the impact of customers’ bank selection factor on customers’ satisfaction ...

E-Payment system was introduced in Ethiopia and has been gradually growing as it is no doubt that it has competitive advantage. However, the process of expanding e-payment to replace or minimize cash transactions is yet ...

Understanding the consumer behaviour helps the marketer to offer a product that qualifies the value. The objective of the study is to examine factors influencing consumers buying behaviour of washing machine. This study ...

This research paper investigates the effect of marketing mix elements on customers brand preference with special reference Ethiopian pharmaceutical industry. The survey research design method was used in this study which ...