Browsing Marketing Management by Subject "Zemen bank"

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The effect of brand image on consumer preference: The case of zemen bank Addis Ababa city branch customers

Tiruneh, Hanan (Addis Ababa University, 2020-10)

The aim of the study was to scrutinize the effect of brand image on consumer preference in Zemen bank Addis Ababa city branch customers. The sample consisted of 384 customers. Aaker’s 1996 brand image dimensions have been ...
The Effect of Internal Marketing on Organizational Commitment: The case of Zemen Bank

Nakachew, Tegbar (Addis Ababa University, 2018-06-19)

The objective of this study was to determine the effect of internal marketing on organizational commitment in the case of Zemen Bank. The population of interest in this study was employees of Zemen bank operating in Addis ...

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