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Browsing Marketing Management by Issue Date

Now showing items 1-20 of 324

The Effects Of Packaging On Over The Counter Medicine Buyers Behavior: A Case Study In Chain Community Pharmacies Of Addis Ababa

Mengistu, Biruk (Addis Ababa University, 2017-05-02)

Companies in order to create the right packaging for their products, they must understand the consumer buying process and understanding the role and the impact of packaging as a variable that can influence the purchase ...
Analyzing Factors Influencing Customers Preference To Use Training Services Of Ethiopian Aviation Academy

Tadesse, Menbere (Addis Ababa University, 2017-05-02)

The objective of this research paper was to examine factors influencing customers’ preference to use training services of Ethiopian Aviation Academy. The researcher thus tried to analyze the applicability of Jackson's ...
The Effect of Credit Service Quality on Customer Satisfaction in Zemen Bank S.C Sited in Addis Ababa

Bejega, Hawi (Addis Ababa University, 2017-05-03)

The aim of this research study is to study the effect of service quality on customer satisfaction regarding quality of credit services specifically provided by Zemen Bank. Service quality is studied within a spectrum of ...
The Effect of Relationship Marketing on Credit Customer Retention: the case of Selected Commercial Banks in Ethiopia

Kassa, Aboset (Addis Ababa University, 2017-05-04)

This research is conducted to investigate the effect of relationship marketing on customer retention. . It is casual research type. Data were collected through the five point’s likert scales of questionnaires. The questionnaire ...
Measuring Customer Based Brand Equity of Selected Television Channels in Addis Ababa: The Media Service Buyer’s perspective

Akuma, Tesfaye (Addis Ababa University, 2017-05-05)

The study was aimed to measure customer based brand equity of selected Television channels in Addis Ababa with respect to media service buyers’ perception by utilizing Aaker’s customer based brand equity model. A four ...
Effect Of Customer Orientation Of Service Employees On Customer Satisfaction And Loyalty: The Case Of Commercial Bank Of Ethiopia

Wubtaye, Yanet (Addis Ababa University, 2017-05-05)

The main objective of this study is to examine the impact of customer orientation of service employees (measured in four dimensions) on customer satisfaction and loyalty in the case of Commercial Bank of Ethiopia (CBE). ...
The Effect Of Internal Marketing On Customer Satisfaction: The Case Of Commercial Bank Of Ethiopia (Cbe)

Solomon, Mengistu (Addis Ababa University, 2017-05-05)

The purpose of this paper is to explore the effect of internal marketing on customers’ satisfaction the case of Commercial Bank of Ethiopia. The study was descriptive and quantitative in its approach. A structured questionnaire ...
Marketing Challenges of Micro and Small Enterprises (MSEs) in Bishoftu Town

Mechalu, Amente (Addis Ababa University, 2017-05-05)

This study is concerned about marketing challenges of Micro and small enterprises of Bishoftu town with a view to analyzing their impact on marketing efficiency of the underlying enterprises and forward best strategies ...
Effect Of Internal Marketing On Customer Service Quality In Commercial Bank Of Ethiopia East Addis Ababa District

Tolessa, Elsabeth (Addis Ababa University, 2017-05-05)

This project investigates the situation of customer-employee interaction during service encounters, and to see whether there is a plausible relationship between IM programs of the firm which aims at enabling employees by ...
Assessment of Service Quality and Customer Satisfaction in Public Service: Evidence from Ethiopian Revenue and Customs Authority

Bokan, Tilahun (Addis Ababa University, 2017-05-06)

The purpose of this study was to assess how service quality affects customer satisfaction in the public sector empirical evidence from Ethiopian revenue and customs authority. The study used to identify the relationship ...
Business And Economics School Of Commerce Inpartial Ful Fillment Of The Requirements For Degree Of Master Of Arts In Marketing Management

Bonja, Bayisa (Addis Ababa University, 2017-05-06)

Private transports are organizations established and owned by private or share company to provide transport services to the public. Most of the time these enterprises give their services to the public by collecting some ...
The Effect Of Market Orientation On Business Performance: A Case Of Commercial Bank Of Ethiopia

worku, Ephrem (Addis Ababa University, 2017-05-06)

The growing number of academic studies on market orientation and the mixed findings they report complicate efforts among managers and academics to identify the antecedents and outcomes of this construct. In view of that, ...
The Effect of Marketing Mix Elements on the Satisfaction of Inbound Tourists to Ethiopia

Melese, Getachew (Addis Ababa University, 2017-05-08)

This study is designed to examine the relationship between satisfaction of inbound tourists to Ethiopia and the marketing mix elements. The marketing mix elements which were surveyed had been destination (product), price, ...
The Role Of Brand Equity On Customers Bank Choice (A Case Study On Enat Bank Sc)

Mekonnen, Muse (2017-05-08)

The research entitled, The Role of Brand Equity on Customers Bank Choice. (A Case Study on Enat Bank Sc.). This research tries to answer to basic research questions: How brand equity affects customer’s bank choice? and ...
Assessment of the effect of Advertising on sales performance in the case of St. Gorge Brewery

Adamu, Lulit (Addis Ababa University, 2017-05-08)

Every organization in the market has its own advertising objective, increase market share and sales, and build solid customer relations. The objective of the study was to determine the influence of advertising on organizational ...
The Effect Of Customer Orientation Of Service Employees On Customer Satisfaction In Selected Private Banks

H/mariam, Mahalet (2017-05-09)

The researcher tried to examine the effect of customer orientation of service employees on customer satisfaction in the private banking sector based on the four dimensions of COSE proposed by Hennig (2004) i.e Technical ...
Factors Affecting Customers Brand Loyalty: An Empirical Study in Ethiopian Banking Industry

Girma, Mikias (Addis Ababa University, 2017-05-11)

Customer loyalty is one of the most important issues organizations face today. Considering highly competitive, complex and dynamic environment of the banking industry together with slight differences which exist in financial ...
Effect of Customer perceived value on Customer Loyalty A Case of Anbessa shoe Share Company Customers In Addis Ababa

Aman, Suleman (Addis Ababa University, 2017-05-11)

This study examines the effect of customer perceived value on customer loyalty in case of Anbessa shoe Share Company customers in Addis Ababa. The study adopted a multidimensional value PERVAL scale developed by Sweeney ...
Effect Of Generic Positioning Strategy On Organizational Performance Of Pharmaceutical Firms

Asefa, Selamawit (Addis Ababa University, 2017-05-12)

In growing economies, Competition among firms is fierce and that is why firms need to position themselves differently from competitors and it has to be in a sustainable form. The objective of this study was to determine ...
Effect Of Multichannel Distribution System On Company Performance Of Moha Soft Drinks Industry S.C

Gosaye, Solomon (Addis Ababa University, 2017-05-12)

The purpose of the study was to examine the effect of multichannel distribution system on company performance in the MOHA soft drinks industry. The study undertook an explanatory research design and quantitative approach ...

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