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Browsing Marketing Management by Issue Date

Now showing items 1-20 of 667

Assessment of Effectiveness Integrated Marketing Communications to Attract International Tourists the Case of Addis Ababa

Redaei, Girmay (Addis Ababa University, 2014-01)

This dissertation researches on effective promotion mix to attract international travellers to Addis Ababa Tourism resources through the Performance of Ethiopian Ministry of Culture and Tourism, Addis Ababa Tourism Bureau, ...
The Impact of ATM Service Quality on Customer Satisfaction and Future Prospects :In the Case of CBE

Abebe, Daniel (Addis Ababa University, 2014-05)

Currently the banking service is well equipped with innovations and as the application of the technology in the banking industry is becoming so significant firms have made huge investment on technology based banking and ...
The Assessments of Major Factors that Affect that affect Channel Integration on Ethiopian Garment/Textile Sector in the Case of Addis Ababa

Thomas, Daniel (Addis Ababa University, 2014-05)

The main purpose of this research is to identify the major problems that challenge companies to integrate with the channel partners this research is designed in order to assess the major factors which are road blocks for ...
The Effect of Event Marketing on Customers Purchase Intention The Case of MOHA Soft Drinks Industry Share Company

Gabremaskel, Beza (Addis Ababa University, 2014-05)

The objective of this research paper is to provide a better understanding of how event marketing is used and to test weather event marketing has favorable disposition on purchase intention. In order to answer the questions ...
The Strategic Roles of Social Media Marketing to Build a Strong Brand Equity (The Case of Selected Companies in Ethiopia)

Dagnew, Dawit (Addis Ababa University, 2014-05)

A great interest in the Social Media has emerged along with the rise of online social media during the past few years. Marketing practitioners were the first ones attempting to define and understand the potential roles of ...
Branding Ethiopia as a Tourist Destination: Domestic Tourists Perspective

Mohammed, Bisrat (Addis Ababa University, 2014-05)

Purpose – Although the branding literature emerged during the 1940s, research relating to tourism destination branding has only gained momentum since the late 1990s. There still exists a lack of theory that particularly ...
Marketing Ethiopia as an International Tourist Destination

Lemma, Cheramlak (Addis Ababa University, 2014-05)

Within the last two decades Ethiopia’s tourism industry has relatively grown as a foreign exchange earner and major employment generator. Since Ethiopia also depends enormously on tourism for its growth and development, ...
Measuring Consumer-based Brand Equity in the Carbonated Soft Drink sector: A Case of Coca-cola

Mesfin, Wongelawit (Addis Ababa University, 2014-05)

Consumer based brand equity plays a vital role in contemporary marketing. Firms with high brand equity have the privilege of having higher consumer preferences, high stock returns, greater loyalty, less vulnerability to ...
The Influence of Service Quality and Passenger Satisfaction on Behavioral Intention (The Case of Ethiopian Airlines)

Gudeta, Aklilu (Addis Ababa University, 2014-05)

The purpose of this paper is to explore the relationship among perceived service quality, passenger satisfaction and behavioral intention through a case analysis of Ethiopian Airlines. A structured questionnaire was ...
The Changing trends of Airline Distribution toward Online Sales and Customer’s Intention towards Online Purchases A Case Study on Ethiopian Airlines International Passengers

Fekadu, Anteneh (Addis Ababa University, 2014-05)

The objective of this research paper is to show the changing trends of airline distribution toward online sale and customer’s intention towards online purchases through the different attributes and characters the airline’s ...
Consumers’ Perception towards Source Credibility and Advertising Featuring Celebrities in the Ethiopian Context

Bayu, Alem (Addis Ababa University, 2014-05)

No other marketing vehicle captures the attention of consumers like advertising. Advertisers frequently use celebrity endorsers to get the attention of consumers. This study aimed to assess consumers’ perception towards ...
Assessment of Service Quality and Customer Satisfaction (In the Case Of Commercial Bank of Ethiopia ATM Service)

Tesfaye, Amaha (Addis Ababa University, 2014-05)

The main goal of this study is the assessment of customer satisfaction and service quality of Commercial Bank of Ethiopia's automated teller service. To this end, user's level of customer satisfaction and their perception ...
An Assessment of Key Account Management Orientation Practices by Travel Agencies in Ethiopia

Teressa, Alemayehu (Addis Ababa University, 2014-05)

This research was conducted to investigate the extent of Key Account Management Orientation (KAMO) of travel agents in Ethiopia that can be explained by the key account management orientation model that was conceptualized ...
Assessment of Brand Preference of International Vs Local Mobile Phone Brands The Case of Addis Ababa University School of Commerce Students

Asaminew, Amdemichael (Addis Ababa University, 2014-05)
Assessing the Effect of Quality on Customer Satisfaction the Case of Wegagen Bank

Habte, Elsa (Addis Ababa University, 2014-05)

In today’s world business environment satisfying a customer is the ultimate goal and objective of all businesses. Customer satisfaction is a fundamental marketing construct especially for service producing companies and ...
Perception of Managers toward Customer Relationship Management: The Case of Four Star Hotels in Addis Ababa, Ethiopia

Fantahunegn, Eshet (Addis Ababa University, 2014-05)

This study aims to examine the impact of hotel managers’ perception toward Customer Relationship Management specifically those who works for four star hotels in Addis Ababa. The paper utilized a questionnaire-based ...
A Study on Organizational Buying Behavior of Selected Leather Footwear Exporting Companies in Addis Ababa, Ethiopia

Aregawi, Rahwa (Addis Ababa University, 2014-05)

The major objective of this study was to assess the buying behavior of the Ethiopian leather footwear exporting companies in terms of supplier selection criteria, buying center, and the factors affecting the purchasing ...
The Determinants of Service Quality in the Ethiopian Chamber of Commerce and Sectorial Associations with Particular Reference to Exporters

Aberra, Nebiyu (Addis Ababa University, 2014-05)

The aim of this study is to position the dimensions of service quality that affect the expectation and perception of service quality of Ethiopian chamber of commerce and sectorial association. The service offered to ...
Challenges of Adopting Customer Relationship Management by Commercial Bank of Ethiopia (The Case of Addis Ababa Branches)

Dawit, Nebiyou (Addis Ababa University, 2014-05)

The aim of this paper is to identify the Challenges of Adopting Customer Relationship Management by Commercial Bank of Ethiopia. Thus, it aims to add some information and facts with regards to the challenges of CRM in its ...
Banks Service Quality and Customer Satisfaction a Comparative Study between Public and Private Banks: A Case of Commercial Bank of Ethiopia and Awash International Bank S.co

Abrha, Gebremedhn (Addis Ababa University, 2014-05)

As the competitive environment become more turbulent in the banking industry, there is the need to provide quality service and ensure customer satisfaction, in order to enjoy high market share and competitive advantage. ...

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