• Assessment of Factors Affecting Customers’ Satisfaction in Automated Teller Machine Service (The Case of United Bank S.C. in Addis Ababa) 

  Yimer, Yonathan (Addis Ababa University, 2014-06)

  Purpose-The main purpose of this study is to assess the most important factors (dimensions) affecting customers’ satisfaction in Automated Teller Machines (ATMs) service of United Bank S.C. Design/methodology/approach- ...
• The Impact of Relationship Marketing and Service Quality on Customer Loyalty and Trust: A Case Study of Ethiopian Airlines 

  Tsegaye, Yonnas (Addis Ababa University, 2014-05)

  The main purpose of this study was to examine the impact of relationship marketing dimensions (trust, commitment, communication and conflict handling) on customer loyalty and also to examine the effect of service quality ...
• The Role of Internal Marketing on Customer Satisfaction: The Case of Ethiopian Airline Enterprise 

  Dhaba, Yomiyu (Addis Ababa University, 2014-06)

  This study investigates the situation of customer-employee interaction during service encounters, and to see whether there is an acceptable relationship between IM programs of the firm which aims at enabling employees by ...
• Assessing Integrated Tourism Marketing Communication Practices of Ethiopia for International Market 

  Seyoum, Yetaseb (Addis Ababa University, 2014-06)

  Tourism promotion efforts as a basic in the tourism demand have been overwhelmingly neglected in rigorous studies especially in Ethiopia. Moreover, even the very few studies that could be traced focused exclusively on ...
• Brand Preference in the Soft Drinks Industry ( In the Case of Coca Cola & Pepsi Cola in Addis Ababa Hotels) 

  Hiruy, Yared (Addis Ababa University, 2014-06)

  This research has been undertaken with a purpose of evaluating the level of brand preference in the soft drinks industry (In the case of Coca Cola & Pepsi Cola) in Addis Ababa Hotels through basing on the component parts ...
• Measuring Consumer-based Brand Equity in the Carbonated Soft Drink sector: A Case of Coca-cola 

  Mesfin, Wongelawit (Addis Ababa University, 2014-05)

  Consumer based brand equity plays a vital role in contemporary marketing. Firms with high brand equity have the privilege of having higher consumer preferences, high stock returns, greater loyalty, less vulnerability to ...
• Measuring Consumer Based Brand Equity: Empirical Evidence From Beer Market Of Ethiopia In Case Of Addis Ababa 

  Ejigie, Wasihun (Addis Ababa University, 2014-06)

  In marketing endeavors like beer market where, branding plays a significant role in differentiating the brand from competitor brands, measuring brand equity plays a vital role to extract and utilize what resides in the ...
• Public Procurement Practice in Ethiopia: The Case of Federal Ministry of Education 

  Assefa, Tsigab (Addis Ababa University, 2014-06)

  The main aim of this research was to provide an examination of the Ethiopian public procurement practice with reference to FDRE, Ministry of Education. It was conducted to find out the problems of inefficiency and delayed ...
• The Role of Gender Differences in Impulse Buying BehavioroOf Consumers at Selected Supermarkets in Addis Ababa 

  Girma, Tihitina (Addis Ababa University, 2014-06)

  Impulse buying is defined as a sudden, often powerful and persistent urge to buy something immediately. It is a phenomena which has been studied since 1950 which accounts for a substantial volume of goods sold every year ...
• Assessment of Service Quality and its Effect on Customer Satisfaction on Private Wing Setup Service of Ras Desta Damtew Memorial Hospital and Menilik II General and Referral Hospital 

  Seife, Tigist (Addis Ababa University, 2014-06)

  The main objective of the study was to assess the service quality dimensions that affects patient satisfaction and assess the level of patient satisfaction on service quality of private wings setup of Ras Desta Damtew ...
• Assessment of the Level of Relationship among Service Quality, Customer Satisfaction and Customer Loyalty: The Case of Paulos Hospital 

  Gebregiorgis, Tesfaye (Addis Ababa University, 2014-06)

  Purpose- to assess the extent of association between each of the service quality dimensions with satisfaction and loyalty as well as among loyalty, service quality and satisfaction. To assessed the level of change on ...
• Government Employees Attitude toward Domestic and Foreign Leather Foot Wears: The Role of Country of Origin and Ethnocentrism 

  Alemayehu, Tesfaye (Addis Ababa University, 2014-05)

  As globalization proceeds and the world economy are changing, it is recognized that assessing consumers’ attitudes towards domestic and foreign products is of a great necessity. The purpose of this dissertation was to study ...
• Assessment of Service Quality and Customer Satisfaction in CBE 

  Bisrat, Tesfa (Addis Ababa University, 2014-06)

  Service quality and customer satisfaction are very important concepts that organizations must understand in order to remain competitive in business and hence grow. Service quality is considered very important because it ...
• Study on Service Quality and Customer Satisfaction with Travel Agencies in Ethiopia 

  Nassir, Temima (Addis Ababa University, 2014-06)

  The research was conducted to investigate the perceived service quality of travel agencies in Ethiopia and its implication on customer satisfaction from the perspective of customers who in this case are air travelers. The ...
• Key Drivers of Automobile Brand Choice in Addis Ababa: The Case of Private Light Automobiles 

  Abebe, Tadios (Addis Ababa University, 2014-05)

  The paper aims to investigate what factors influence private light automobile owners’ specific brand choice.The selected automobile brand choice variables were judged through a five point likert type scale.. Samples are ...
• Consumers’ Perceptions and Purchase Intention towards Bottled Water in Addis Ababa, Ethiopia 

  Saketa, Surafel (Addis Ababa University, 2014-06)

  This research focused on factors that may influence consumers’ intention to purchase bottled water in Addis Ababa. Factors examined are intrinsic factors (i.e. perceived quality, perceived risk and perceived value) and ...
• Service Quality and Customers’ Satisfaction of Tour and Travel Agencies in Addis Ababa 

  Asfaw, Solomon (Addis Ababa University, 2014-06)

  The purpose of this study was to measure the service quality and tourists’ satisfaction. This study also aims to explore the relationship between service quality dimensions and tourist’ satisfaction. To this end, the study ...
• The Impact of Employee Motivation on Customer Satisfaction: The Case of Ethio Telecom Customer Service in Addis Ababa 

  Admasu, Shimels (Addis Ababa University, 2014-06)

  Employees are the most important factor in the success and failure of any organization. Keeping employees motivated and customers loyal at the same time could indeed be a huge challenge to even the most progressive ...
• Assessment of Relationship Marketing Practice in Wegagen Bank Share Company 

  Elyas, Semere (Addis Ababa University, 2014-05)

  Relationship marketing is a new phenomenon in the field of marketing, and it focuses on creating a long-term relationship with customers through realizing mutual benefits of both parties. The purpose of this study is to ...
• Service Quality & Customer Satisfaction: The Case of four Star Hotels in Addis Ababa, Ethiopia 

  Negussie, Selam (Addis Ababa University, 2014-05)

  Hotel is one of the service industries which have stiff competition and we can see many new hotels are appearing with a new look, technology and better strategy from time to time. They have to believe customers as core ...

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