• An Assessment Of Customers’ Satisfaction With New Product Innovation: The Case Of Awash Bank 

  Dejene, Tilahun (Addis Ababa University, 2018-05-10)

  The general objective of the thesis was to measure the level of customer satisfaction of customers of Awash Bank in relation to new product innovation. The study had tried to assess level of customer satisfaction in relation ...
• Determinants Of Export Performance Of Leather And Leather Products Sector In Ethiopia 

  Gorfu, Lisanework (Addis Ababa University, 2018-06-14)

  Leather and leather products export plays an important role in Ethiopia’s economy, influencing the level of economic growth, employment and balance of trade. Given the central role of leather and leather products exports ...
• The Effect Of Marketing Mix On Consumer Buying Decision The Case Of Awash Wine Share Company 

  Demessie, Desale (Addis Ababa University, 2018-10-12)

  The purchase process for wine is complex, since it has many dimensions which can influence decision making. Out of these many dimensions marketing mix is an important factor. Conventionally marketing mix referred as the ...
• The Effect Of Event Sponsorship On Consumer Purchase Intention: The Case Of Commercial Bank Of Ethiopia 

  k/mariam, Ytbarek k/mariam (Addis Ababa University, 2018-05-19)

  The main purpose of this study was to assess the effect of event sponsorship on purchase intention and to provide a better understanding of how event sponsorship is used at commercial bank of Ethiopia. The researcher ...
• The Effect of Determinants of Customer Perception on the Satisfaction of Corporate life insurance customers: the case of Ethiopian Insurance Corporation 

  Girma, Yordanos (Addis Ababa University, 2018-06-12)

  The study mainly intends to explore the effect of determinants of customer perception on the satisfaction of corporate life insurance customers. To evaluate the effect of determinants of customer perception on the ...
• The influence of consultative selling on patient satisfaction: The case of chain pharmacies in Addis Ababa 

  Taye, Yonatan (Addis Ababa University, 2018-06-15)

  This research was conducted to examine the influence of consultative selling on patient satisfaction in chain pharmacies in Addis Ababa. The study was conducted on four chain pharmacies in the city and customers of these ...
• Measuring Customer Based Brand Equity: The case of Kaldi's Coffee 

  Abebe, Yonas (Addis Ababa University, 2018-09-24)

  Customer based brand equity plays a vital role in contemporary marketing. Firms with high brand equity have the privilege of having higher consumer preferences, high stock returns, greater loyalty, less vulnerability to ...
• Effects Of Marketing Strategy On Market Performance From Employee Perspetcive Of Lion Bank 

  Fekadu, Yohannes (Addis Ababa University, 2018-06-12)

  When it comes to marketing strategies, most people spontaneously think about the 4P (Product, Price, Place, and Promotion). Market segmentation and the identification of target markets, however, are an important element ...
• Influence Of Sales Promotion On Consumer Buying Behavior Case Of Walia Beer 

  Girma, Yohannes (Addis Ababa University, 2018-05-15)

  Brweery Industries have been one of the most rapid growing markets in this country for the last decade. Companies should have to use sales promotion effectively to stay in the market. Thus this study explores the influence ...
• Analyzing the influence of marketing mix strategies on export performance in the garment industry of Ethiopia: The case of garment exporters in Addis Ababa 

  Gizaw, Yodit (Addis Ababa University, 2018-05-16)

  Export performance is the extent to which a firm effectively uses its resources and capabilities for the international market that indicates the success of a firm’s export operations where marketing strategy is one factor ...
• Analyzing The Influence Of Service Quality On Customers Satisfaction: The Case Of Addis Ababa Light Rail Transit Service 

  Fanta, Yirgalem (2018-06-13)

  This study was to analyze the influence of service quality on customer satisfaction using SERVQUAL model with regards to public transportation, specifically the Addis Ababa Light Rail Transit Service. In this study, level ...
• The Effects Of Sales Persons’ Personality Traits On Organizations’ Brand Image (The Case Of Ethio-Telecom) 

  Tefera, Yideneku (2018-11-27)

  Sales persons’ personality traits have a huge effect on organizations brand image (Magandini and Ngwenya, 2015). Literature review showed that there was no sufficient evidence to demonstrate the effect of personality traits ...
• Factors Affecting The Export Performance Of Textile And Garment Industry; In Ethiopia 

  Adugna, Wondu (Addis Ababa University, 2018-05-18)

  The study has investigated those factors, both external and internal, that affects the export performance of textile and garment sector in Ethiopia using both quantitative (OLS regression and Questionnaire) and qualitative ...
• Determinates Of Attitudes Of Customer Towards Fast Food: Case Of Addis Ababa 

  Girma, Tsion (Addis Ababa University, 2018-05-13)

  The general objectives of the study were, to determine the effect of factors of customer’s attitude on customer’s attitude at fast food restaurants in Addis Ababa. The research design used in the study was descriptive ...
• Factors Affecting Consumers Preference and Decision Making of Furniture Brand in some Selected Furniture PLC 

  Eshetu, Tsige (Addis Ababa University, 2018-09-14)

  The main objective of this study was to investigate furniture consumers, brand preference and decision making comparing Finfine Furniture Factory (3F), Deluxe and Wanza with locally assembled furniture factory brands. In ...
• The Impact Of Social Media Marketing On Consumers Purchse Intention The Case Of Heineken Breweries S.C Ethiopia 

  Abebe, Tsehay (Addis Ababa University, 2018-05-12)

  In traditional marketing, a gap exists between buyer and seller. The ways to reach the buyer are very expensive and inefficient. As studies have shown Social media has a capacity to fill this gap because one can reach ...
• Factors influencing consumer attitude towards fast food in Ethiopia: A study of fast food industry 

  Derbew, Tsega (Addis Ababa University, 2018-06-02)

  The principal object of this study was to investigate what were the factors influencing consumer attitude towards fast in Ethiopia, a study of the fast food industry. To achieve the objective structured questionnaire was ...
• Factors Affecting Consumers Buying Decision for Home Furniture Materials In the case of Customers at Jemo Condominium Site 

  Betemariam, Tsedey (Addis Ababa University, 2018-09-13)

  The main objective of this study was to investigate the main factors affecting purchasing decisions of the consumers; and specific objectives were to assess the effect of personal factors on consumers buying decision and ...
• The Effects Of Advertising On Customers’ Attitude: Empirical Evidence From Cbe 

  Degefu, Tigist (Addis Ababa University, 2018-06-16)

  The study seeks to examine the effects of CBE‟s advertising on customers‟ attitude. To achieve the objective, both primary and secondary data sources were used. In this study, advertisement was treated as an independent ...
• The Effect Of Branding On Customer Satisfaction: An Empirical Study On Marie Stopes International Ethiopia 

  Afrassa, Tigist (Addis Ababa University, 2018-10-19)

  The main purpose of this thesis is to investigate the effect of branding in customer satisfactionin the case of Marie Stopes International Ethiopia. Inthisstudy,a total of 295 usable questionnaires weregathered. The ...

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