• Factors Affecting Particleboard Buyers’ Level of Satisfaction: The Case of Ethiopian Chip Wood and Furniture Company (ECAFCO) S.C 

  Abdulwahid, Zahra (Addis Ababa University, 2021-06)

  Determining the factors that affect buyer satisfaction is the most vital for profit making entities to reinforce customer satisfaction and sustain business profitably. The principal objective of this study was to investigate ...
• Analyzing the Effect of Tourism Marketing Mix Elements on Stopover Tourism Marketing: The Case of Ethiopian Airlines Transit Travelers 

  Amanuel, Yodahe (Addis Ababa University, 2021-06)

  Developing the Travel & Tourism sector provides growth opportunities for all countries, regardless of their wealth, and offers job opportunities at all skill levels. If we agree that tourism has a positive impact on a ...
• The Influence of Competitive Strategies on Star Rated Hotel Performance in Case of Addis Ababa, Ethiopia 

  Taye, Yitbarek (Addis Ababa University, 2021-06)

  The hotel and tourism sector is one of the primary development drivers of the global economy, and certain African countries exploit it. Ethiopia, for example, employs this sector as one of its economic sources. However, ...
• Factors Affecting Customers’ Purchase Intention towards Cultural Clothes of Ethiopia (The Case of Addis Ababa city) 

  Nura, Yilkal (Addis Ababa University, 2021-06)

  The study's main goal is to look at the elements that influence purchasing intention of customers toward cultural clothe of Ethiopia, case of Addis Ababa city. Factors identified are social, perceived value, fashion ...
• The Effect of Marketing Mix Elements on Consumer Buying Decision (The Case of Moha Soft Drinks) 

  Zebene, Yared (Addis Ababa University, 2021-06)

  The main objective of this study was to investigate the effects of marketing mix elements on consumers buying decision in the case of MOHA soft drink consumers in Addis Ababa city. To achieve the objective of the study the ...
• The Effect of Marketing Strategy on Business Performance: A Study on Selected Small and Medium Enterprises (SMEs)iIn Addis Ababa 

  Wolde-Cherkos, Wubneh (Addis Ababa University, 2021-06)

  The main objective of this research work was to examine the effect of marketing strategies on business performance in the context of small and medium enterprises (SMEs) in Addis Ababa. In order to meet this objective the ...
• Effect of Product Differentiation on Sales Performance: The Case of Horizon Addis Tire Manufacturing Plc 

  Mulugeta, Wondie (Addis Ababa University, 2021-06)

  Designing and implementing an effective diversification strategy to leverage computation is a top priority for many companies. The very purpose of the study was to investigate the effects of product differentiation strategy ...
• Effect of Corporate Social Responsibility on Sales Performance: The Case of Arki Natural Mineral Water Bottling Factory 

  Girma, Woinshet (Addis Ababa University, 2021-06)

  The main purpose of this study was to investigating effects of corporate social responsibility on sales performance in Arki natural mineral water bottling factory. Based on literature five CSR dimensions; community oriented ...
• Effectiveness of Social Media on Brand Awareness in Small and Medium Size Enterprises: In the Case of Ezega.com 

  Ebrahim, Tsion (Addis Ababa University, 2021-01)

  This study is designed to examine the relationship between social media marketing with brand awareness of Ezega.com, attained by effective usage of social media marketing and selected dimensions of brand awareness. The ...
• Factors Affecting Adoption of E-Hailing Service Evidence from Addis Ababa E-hailing Service users 

  Hailu, Tinebeb (Addis Ababa University, 2021-06)

  This study conducted to examine factors that affecting the adoption of E-Hailing application to call taxi. The study has a purpose to evaluate the positive relationship between performance expectancy, physical securities, ...
• Factors Affecting Customer Satisfaction: In the Case of DHL Addis Ababa 

  Wubshet, Tigist (Addis Ababa University, 2021-07)

  The purpose of the research was to identify factors affecting customer satisfaction in DHL Express. The questionnaire developed for this purpose was used to gather the data from 384 respondents. These respondents are ...
• Quality of Marketing Education And Employability Skills of Marketing Graduates’: Graduates as Products 

  Mekonnen, Tigist (Addis Ababa University, 2021-06)

  Higher education institutions are required to make fit learners for the world of work by equipping with the necessary knowledge and skills that are required to accomplish assigned tasks in a way they need to be performed. ...
• Factors Affecting Customers Satisfaction of Mobile Application Based Taxi Service (The Case of RID) 

  Zemene, Tesfanesh (Addis Ababa University, 2021-07)

  This study deals with factors that affect customer satisfaction of mobile application based taxi service regarding Ride taxi which is the first and number one mobile application based taxi service provider in Ethiopia. A ...
• Factors Affecting Customer Loyalty Small and Micro Enterprises Engaged in the Production of Home and Office Furniture Case of Kolfe Keraniyo Sub City Werda 08 Small and Micro Enterprises 

  Adamu, Sintayehu (Addis Ababa University, 2021-08)

  Currently the furniture in Ethiopia is operating in a higher competition. Many new furniture companies have entered the furniture industry. The choice of furniture by customer is increased within this competitive furniture ...
• Factors Affecting Consumer’s Trust in Electronic Commerce Evidence from University students in Addis Ababa, Ethiopia 

  Sisay, Selam (Addis Ababa University, 2021-06)

  The most importantaim of this study was to determine the factors that affect consumers trust in ecommerce inAddis Ababa.Quantitativeapproach and explanatory researchmethod were employed. Moreoverdescriptive and inferential ...
• Factors Affecting the Adoption of Amole Digital Payment Platform: The Case of Dshen Bank S.C 

  Ayele, Segenet (Addis Ababa University, 2021-06)

  The objective of this study was to identify factors affecting the adoption of Amole mobile banking payment from the subscribers point of view. Adoption can be measured using the following variables: Attitude, perceived ...
• Factors Affecting Customer Loyalty a Survey of Selected Private Hospitals 

  Arebo, Seada (Addis Ababa University, 2021-06)

  Customer loyalty has become an essential element of an effective and successful organization as the Ethiopian health care industry is now witnessing a higher level of competition over market share as many new hospitals ...
• The Effect of Promotional Mix Elements on Brand Image of Dashen Bank 

  Biratu, Samuel (Addis Ababa University, 2021-02)

  We are living in a rapidly developing world where vast amount of information is flooding our day to day activities. Accordingly, information to be appropriate and reach the target audience, we need to develop effective ...
• The Effect of Tv Advertisement on Consumer-Product Choice: The Case of Advertisements Broadcasted through Ebs Tv 

  Negatu, Nebyu (Addis Ababa University, 2021-07)

  The research paper studied the effect of TV Advertising on Consumer product choice in the case of advertisements broadcasted through EBS TV. Advertisement is a major marketing tool that is designed to influence the ...
• Factors Affecting Consumers’ Online Purchasing Decision: A Study Case on Deliver Addis 

  Abayneh, Nebiyat (Addis Ababa University, 2021-07)

  Online food delivery service is an up-and-coming industry in today’s world and it has been escalating extensively worldwide. Ethiopia has also been experiencing an increase in online food delivery service providers; however, ...

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