• Effects Of Performance Appraisal On Employee Motivationthe Case Of Awash Bank 

  Bimerew, Manaye (Addis Ababa University, 2017-06-16)

  The main purpose of this study was to determine the effect of performance appraisal on employee Motivation in the case of Awash Bank. The study was also guided by the following specific objectives: to show employee perception ...
• The Effects Of Service Quality On Customer Satisfaction: The Case Of Ethiopian Airlines Cargo Import 

  Tsegaye, Million (Addis Ababa University, 2017-06-08)

  The purpose of this study was to measure the impact of service quality on customer satisfaction in relation to Ethiopian airlines cargo import section. The study has used the SERVQUAL model of service quality with the ...
• The Effect of Service Quality on Customer Satisfaction in the Aviation Industry: The Case of Ethiopian Airlines 

  Yonas, Yoseph (Addis Ababa University, 2017-05-18)

  Customer satisfaction has been one of the main concerns of airline industry all over the world. This has been necessitated by the stiff competition in the aviation industry. Airlines are striving hard to offer quality ...
• Determinants of Diffusion of Online Payment Systems in Addis Ababa 

  Melka, Yoseph (Addis Ababa University, 2017-08-12)

  This research was carried out with the objectives of examining the key Determinants of Diffusion of Online Payment Systems in Addis Ababa and the relationship among these key determinants in the case of potential adopter ...
• Factors Affecting Customer’s Adoption of Internet Banking: In Case of Commercial Bank of Ethiopia 

  Degu, Yoseph (2017-05-22)

  This study investigates the factors that affect customer adoption of internet banking on Commercial Bank of Ethiopia Addis Ababa city branches. The variables were chosen based on findings from the previous literatures. ...
• Effect Of Internal Marketing On Organizational Commitment: The Case Study Of Selected Commercial Banks In Ethiopia 

  Zeray, Yohannes (Addis Ababa University, 2017-05-14)

  Internal marketing is taking employees as the most invaluable asset of an organization and treating them as internal customers because this result in gaining competitive advantage by organization respected. This research ...
• Measuring Consumer-Based Brand Equity In The Beverage Sector: The Case Of Tomoca Coffee 

  Lemma, Yodit (Addis Ababa University, 2017-06-01)

  Consumer based brand equity plays a vital role in contemporary marketing. Firms with high brand equity have the privilege of having higher consumer preferences, high stock returns, greater loyalty, less vulnerability to ...
• The Effect of Service Quality on Customer Loyalty: the case on Commercial Banks in Ethiopia 

  Asmamaw, Yigermal (Addis Ababa University, 2017-06-20)

  The major aim of the study was to examine the effect of service quality on customer loyalty on commercial Banks in Ethiopia. Moreover, the study tries to investigate the relationship between service quality and customer ...
• Factors That Determine Film Genre Preference Of Audiences: The Case Of Three Selected Government Owned Cinemas In Addis Ababa 

  Mohammed, Yesuf (Addis Ababa University, 2017-06-04)

  People use different mechanisms to quench their thirst for entertainment, information and communication. There are myriad of entertainment alternatives and film is among those which attract numerous number of audiences. ...
• The Effect of Customer Relationship Management on Customer Loyalty (The Case of Dashen Bank s.c and Commercial bank of Ethiopia) 

  Deneke, Yared (Addis Ababa University, 2017-06-06)

  Banking is one of the service sectors where competition is stiff to attract new or retain the existing customers among commercial banks. Customer relationship management is one of the strategies whereby banks are using ...
• The Effect Of Service Quality On Customer Satisfaction In Addis Ababa: Experience From Selected 3 And 4 Star Hotels 

  zeleke, yalew (Addis Ababa University, 2017-05-14)

  The role of service quality in the success of hotel businesses cannot be denied, the service quality asserted by the Addis Ababa hotel need to be studied. It is vital for the hotel directors and owners to have a good ...
• Effect Of Customer Orientation Of Service Employees On Customer Satisfaction And Loyalty: The Case Of Commercial Bank Of Ethiopia 

  Wubtaye, Yanet (Addis Ababa University, 2017-05-05)

  The main objective of this study is to examine the impact of customer orientation of service employees (measured in four dimensions) on customer satisfaction and loyalty in the case of Commercial Bank of Ethiopia (CBE). ...
• Determinates Of Bank Selection In Ethiopian Banking Sector: Evidence From Customers In Addis Ababa 

  Yeshitila, Worku (Addis Ababa University, 2017-06-23)

  In today’s business environment, especially in the banking industry there is strong competition and dynamics of markets. Due to this complexity, commercial banks need to identify the criteria on which customers determine ...
• The Effect Of Relationship Marketing On Customers’ Loyalty In Banking Industry: The Case Of Commercial Banks In Sebeta City Municipality Town 

  Getu, Wondimu (Addis Ababa University, 2017-05-14)

  Every firm without good marketing team and strategies is bound to fail. In order to be competitive and profitable in the industry, bankers should acquire and retain profitable customers. Definitely this is done with ...
• The Influence Of Integrated Marketing Communication On Brand Prefrence: The Case Of Coca-Cola Ethiopia 

  Seid, Wasihun (Addis Ababa University, 2017-06-08)

  The main aim of this research was to understand the influence of integrated marketing communication on brand preference in case of Coca-Cola in Ethiopia. Five elements of integrated marketing communication as determinants ...
• Marketing Strategy Practices In Generating Sustainable Export Revenue (A Perspective Of The Ethiopian Textile And Garment Industry) 

  Omer, Walid (Addis Ababa University, 2017-06-18)

  This research is conducted to analyze the relationship of Marketing Strategy Practices in Generating Sustainable Export Revenue (A Perspective of the Ethiopian Textile and Garment Industry). The researcher’s attempt is ...
• Pharmacist’s Perception of Brand Equity in the Case of Lagap Pharmaceutical 

  Gizachew, Urael (Addis Ababa University, 2017-06-12)

  The objective of this research paper is to examine the applicability of the Aaker model of brand equity in pharmacist’s perception towards Lagap pharmaceutical was analyzed. The most common and widely used conceptual ...
• The Role of Selected Promotional Elements in Building Brand Equity: The Case of Commercial Bank of Ethiopia 

  Alemu, Tsegaye (Addis Ababa University, 2017-05-13)

  This study was carried out with the intention of examining the role of selected promotional elements in building brand equity by taking the case of Commercial Bank of Ethiopia (CBE). The research tried to look at the effect ...
• Determinants Of Technology Adoption: The Case Of Cbe Employees 

  Teshome, Tizazu (Addis Ababa University, 2017-06-10)

  The study aimed at measuring the determinants of technology adoption: The case of CBE employees. The study utilized descriptive and explanatory survey design based on the Technology Acceptance Model and Subjective Norm ...
• Assessment of Service Quality and Customer Satisfaction in Public Service: Evidence from Ethiopian Revenue and Customs Authority 

  Bokan, Tilahun (Addis Ababa University, 2017-05-06)

  The purpose of this study was to assess how service quality affects customer satisfaction in the public sector empirical evidence from Ethiopian revenue and customs authority. The study used to identify the relationship ...

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