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The Role of Social Media in the Ongoing Political Reform Process in African; the Case of Ethiopia

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dc.contributor.advisor Kassa (PhD), Getachew
dc.contributor.author Fekede, Abrham
dc.date.accessioned 2021-01-04T06:40:42Z
dc.date.available 2021-01-04T06:40:42Z
dc.date.issued 2019-06
dc.identifier.uri http://etd.aau.edu.et/handle/123456789/24537
dc.description.abstract Social media is a recent phenomenon to the world as well as in Ethiopia. In recent years social media served as an instrument to get rid of authoritarian régime North Africa countries could be the best examples. When we come to the Horn of Africa, particularly in Ethiopia, protest broke out against the Government since 2015, though this study investigates a role of Social Media on the Ongoing Political Reform in Ethiopia. The study employed qualitative methodology and used primary and secondary source. The primary sources were in-depth interview, focus group discussion, interview guide question, and secondary sources books, research thesis, Articles, journals, and research thesis were used. All in-depth interview and focus group dissections were semi-structured and selected purposively from Activist, communication consultants, social media expert, journalists, and Active social media users. The interview guide question were conducted by self-develop semi structured and open ended questions, and distributed for 60 study participants who work in government agencies. To conclude the finding of the study shows that social media played a crucial role to brought political reform in Ethiopia. The social media platform also served as a political space for activists, politician, and the people who denied using mainstream media and during the nationwide political protest against the Ethiopian People’s Revolutionary Democratic Front administration's social media served as an alternative source of information, for mobilization and exposing the brutality of the government. Key Words: Social Media, Role of Social Media, Political Reform en_US
dc.language.iso en_US en_US
dc.publisher Addis Ababa University en_US
dc.subject Social Media, Role of Social Media, Political Reform en_US
dc.title The Role of Social Media in the Ongoing Political Reform Process in African; the Case of Ethiopia en_US
dc.type Thesis en_US


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