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Title: Attitude of AAU Community toward Insurance Service Purchase
???metadata.dc.contributor.*???: Dr. Zewdie Shibre
Tamiru, Negi
Keywords: Business A DMINISTRATION
Issue Date: 20-Jul-2012
Publisher: aau
Abstract: Insurance is one of the risk management techniques that provide protection against a financial loss arising from the occurrence of unexpected events. It is financial service that provides individuals and the economy as a whole with a number of important financial services and plays important psychological and social roles of freeing people from worrying. Purchasing insurance policies helps the individuals to recover from damages and losses arise from different risks. However, in Ethiopia despite the increase of insurance companies, insurance is one of the most overlooked and considerable unexploited potential and also little researches has been conducted on the insurance consumption and attitude of people toward insurance. The main purpose of this study was to examine AAU communities’ attitude towards insurance services and to understand their intention to purchase insurance. The researcher was used survey method and quantitative data analysis. Statistical methods were employed to analyses data and present the results. The participants in this study were AAU academic staffs, administrative /supportive employees and graduate students. To achieve the objective of the study, data was collected from primary sources through structured questionnaires distributed to the respondents. The findings of the study revealed that majority of AAU communities have no insurance policy coverage and also have no intention to purchase in the future due to economic problem/ inability to pay insurance premium. Thus, this indicates that AAU community has negative attitude toward insurance service purchase.
Description: A project submitted in partial fulfillment of the requirement for the award of masters degree in Business Administration (MBA)
Appears in Collections:Thesis - Business Adminstration

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