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The Role of Film for Tourism Destination Development in Addis Ababa, Ethiopia

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dc.contributor.advisor Tefera PhD, Tamirat
dc.contributor.author Ambachew, Desalegn
dc.date.accessioned 2020-09-30T10:18:24Z
dc.date.available 2020-09-30T10:18:24Z
dc.date.issued 2020-06
dc.identifier.uri http://etd.aau.edu.et/handle/123456789/22526
dc.description.abstract This thesis intends to investigate the role of film for tourism destination development in Addis Ababa, Ethiopia. To conduct this research, mixed research method which involved both qualitative and quantitative research approach was employed. Both primary and secondary data were used. To collect the primary data, 2 interviews were undertaken with selected government officials, and 163 questionnaires were film productions. The result of the study revealed that the contribution of film for tourism destination development is less. Overall, film productions have a much better understanding of the relationship of film and tourism destinations when we look at the findings of the study. Their understand well that film is very much connected to tourism destinations and that film will create a positive image of the country and promote then bring economic development by promoting tourism destinations for others. Next, the study indicates that the tourism destinations of Addis Ababa are integrated into the film. That is, the Addis Ababa tourist destinations are included in the film as a transitional level in feature film and, in some extent integrated into documentary film. Also, as the study shows, the film has little contribution to creating image and promoting Addis Ababa destinations for tourism development. And also the study shows that there are many challenges facing budget, infrastructure, film workers, society and government to incorporate the Addis Ababa tourism destinations in the film. In summary, based on this study, our country's film industry's role for the tourism industry development is very low and there is no system linking the two industries. There is also a great deal of cognitive and capacity problems across all stakeholders. en_US
dc.language.iso en_US en_US
dc.publisher Addis Ababa University en_US
dc.subject Role, film, challenges, destination, tourism development, film productions and stakeholders en_US
dc.title The Role of Film for Tourism Destination Development in Addis Ababa, Ethiopia en_US
dc.type Thesis en_US


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