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Title: Identifying Factors Influencing Customers’ Behavioral Intention to the Adoption of Mobile Banking
Other Titles: The Case of Commercial Bank of Ethiopia
???metadata.dc.contributor.*???: Dr. Getachew Mengesha
Merga, Dinkissa
Keywords: Mobile Banking;Commercial Bank of Ethiopia;Partial Least Square;Structural Equation Modeling;Adoption;Behavioral Intention;Use Technology;Unified Theory of Acceptance
Issue Date: Jun-2017
Publisher: Addis Ababa University
Abstract: The purpose of this study is to identify factors influencing customers’ behavioral intention to the adoption of mobile banking in Ethiopia, the case of commercial bank of Ethiopia. The research question of the study is stated as “What are the factors influencing customers’ behavioral intention to the adoption of mobile banking in Ethiopia?” .The study proposed a research model based on the widely used model for technology adoption, the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). This study was conducted based on the data gathered from customers of Commercial Bank of Ethiopia in Addis Ababa, Ethiopia. Survey was conducted using self-administered questionnaire. Out of 115 questionnaires that have been distributed to customers, 110 valid questionnaires were collected and used for data analysis. The proposed model was tested using a partial least square with the help of the SmartPLS software. The proposed model explained 35.4% of variance in behavioral intention. The empirical evidence of the study indicated that Performance expectancy, Effort expectancy and price value were found as major influencing factors of behavioral intention whereas social value, facilitating conditions and hedonic motivation were found to have insignificant effect on behavioral intention of customers for mobile banking adoption. The study provides a comprehensive understanding of the factors which affect customers’ behavioral intention to the adoption of mobile banking technology in Ethiopia which may help the commercial bank of Ethiopia to understand customers’ intention and make strategy accordingly to ensure financial inclusion. This research has contributed to theory, in that considering the shortage of literature that currently exists in general about technology adoption, in particular about mobile banking adoption in Ethiopia, so that it will be used to enrich mobile banking related literatures by exploring different factors which can affect adoption process, and also help as the springboard for other researchers for the future work on the area.
Description: A Thesis Submitted to the School of Information Science of Addis Ababa University in Partial Fulfillment of the Requirements for the Degree of Master of Science in Information Science
Appears in Collections:Thesis - Information Science

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