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Title: Assessing Communication Effectiveness of Addis Ababa University Community Radio for the Studen
???metadata.dc.contributor.*???: Prof. Debashish Chacrabarti (PhD)
Mentamer, Legesse
Keywords: communication effectiveness of Addis Ababa;university community radio program
Issue Date: Jun-2017
Publisher: Addis Ababa University
Abstract: The overall objective of the study is to assess the communication effectiveness of Addis Ababa university community radio program. For the effectiveness of the research, efforts have been made to study the overall operational activities of Addis Ababa University Community Radio and the attitudes of its audience. The study has methodology which is designed based on mixed approach both qualitative and quantitative approach using survey method. The Respondents were selected using Stratified sampling technique. In addition, different books and documents were revised to give depth to the research outcome. The researcher has also used democratic participatory media theory and agenda setting theory in order to examine the effectiveness of the station. The finding of the study was shows that of the audience of the station had no control over AAUCR. They also did not get the chance to fully participate in the production activities. The main factor is that the station did not appreciate audience to participate in program production. It is clear that the communication between AAUCR and the student is not strongly aligned. To conclude, as the finding shows the communication between the AAUCR and the student is not effective.
Appears in Collections:Thesis - Journalism and Communication

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