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Title: Bamboo Products And Market Linkage In Micro And Small Enterprise At Injibera Town In Awi Zone Of Amhara Region
???metadata.dc.contributor.*???: .Wanna Leka(Dr)
Emeye, Bitew
Keywords: purpose sampling technique
Issue Date: Jun-2014
Publisher: Addis Ababa University
Abstract: The purpose of this study was to access bamboo products and market linkage in micro and small enterprise at Inscriber in Awi Zone of Amhara Region. The study area was selected by using purpose sampling technique. The target populations of the study were 68 bamboo micro and small enterprise. The researcher used mixed research approach which makes the use of both quantitative and qualitative descriptive methods. Questionnaire and interview methods of data collection were employed. In addition, both primary and secondary data were collected from various sources by using different techniques. Thus, the collected data were tabulated, presented and analyzed by using appropriate statistical tool like frequency, percentage and mean. The study identzfied the bottle necks of market linkage challenge which lacks them to link their products to the relevant consumers. The sustainability of bamboo micro and srnall enterprise were affected with many challenges .These were; lack of market linkage for their products, lack of positive attitude in the society, lack of sujficient training about new bamboo industries, lack of suflicíent marketing and promotional support, lack of access to get suitable market location, inadequate support from MSE sector and lack ofmanagerial skill were identi/led _ F urthermore, based on the major findings, conclusions and recommendations were made as it needs strong institutional linkage with concerned bodies to provide bamboo products for local consumption and for export market.
Appears in Collections:Thesis - Educational Planning & Management

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