|Title:||Employees’ Perception on the Effects of Supply Chain Management Strategy on Firm Performance The Case of MOHA Soft Drinks Industry S.C. Addis Ababa|
|???metadata.dc.contributor.*???:||Birhanu Denu (PhD)|
|Keywords:||supply chain management Strategy;Supply Chain performance|
|Abstract:||Effective supply chain management (SCM) has become a potentially valuable way of securing competitive advantage through enhancing SC and improving organizational performances since competition is no longer between organizations, but among supply chains. This research conceptualizes and develops on five building blocks of SCM strategy (Manufacturing strategy, Outsourcing strategy, Channel Strategy, Customer service strategy and Asset network) and tests the employee prospect on effects of SCM Strategy on SC performance, and organizational performance. The data for the study was collected from 81 employees of MOHA soft drinks industry S.C. The relationships proposed in the framework were tested using Pearson correlation, and the causal relations were analyzed using regression analysis. From the result of the analysis it is concluded that there is strong relationship between SCM strategy, SC performance and organizational performance. Besides, SCM Strategy has an influence both on SC performance and organizational performance. On the other hand, SC performance has also an influence on organizational performance. Therefore, in order to achieve advancement in market share and profitability in the long-run through enhancing organizational performance, it is better for the organization to give due emphasis to the constructs of SCM Strategy and the measures of SC performance.|
|Appears in Collections:||Logistics and Supply Chain Management|
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