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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/4278

Title: The role of opreaters in Ethiopia turism development
Authors: Mahlet, Seleshi
Advisors: Yohannes Aberra(Dr)
Keywords: Tourism
Copyright: May-2011
Date Added: 11-Dec-2012
Publisher: AAU
Abstract: If Ethiopia is to effectively exploit its great tourism potentials, it needs to have the appropriate infrastructures and key enablers of the sector. Tour operating firms are key players in the tourism sector. Recognizing this fact, this study is aimed at identifying the major roles played by tour operating firms in Ethiopia, and their defining characteristics such as their branch distribution, promotional methods they employ, the skills and training of their personnel, and the level of involvement of local communities in their operations. The survey used different instruments to collect data from a sample of 40 different tour operating firms in Addis Ababa. The survey findings indicate that tour operating firms are highly vertically integrated, have low branch distributions in tourist attraction sites, employ a few promotional media, and involve local communities in some forms of tourism activities at tourist destination sites. The sector is also characterized by lack of skilled man power and appropriate infrastructures.
URI: http://hdl.handle.net/123456789/4278
Appears in:Thesis - Eniviroment & Development

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