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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/4060

Title: AN ASSESSMENT OF THE RELEVANCE OF THE BUSINESS ENGLISH COURSE AT ADDIS ABABA COMMERCIAL COLLEGE TO THE NEEDS OF EMPLOYING ORGANIZATIONS
Authors: Solomon, Mogues
Advisors: Dr. Dejenie Leta
Keywords: BUSINESS ENGLISH COURSE
Copyright: Jul-2001
Date Added: 27-Nov-2012
Publisher: AAU
Abstract: The aim of this research was to study the relevance of the Business English course at Addis Ababa Commercial College to the needs of employing organizations. Prior to the actual study on Business English (LBC 201 ), a general survey was conducted of equivalent Business English courses offered by five private colleges in Addis Ababa to see the importance given to such a course. Before selecting the Commercial Bank of Ethiopia (CBE) for the main study a similar pilot study was also conducted on three other employing organizations: two banks and one soft drinks factory. The course objective, syllabus, textbook contents, test samples, as well as the grades and grade point averages (GPAs) were analyzed first in order to describe and assess the Business English course for present situation analysis. The target needs of the employed graduates were then specified in terms of the most frequent specific communicative and professional skills and the most common language activities under the major macro-skills. Data were then gathered on these variables using questionnaires for graduate employees, and semi-structured interviews for branch managers, supervisors and section heads of the CBE.The findings from the analyzed data reveal that there is a gap between required language skills and actual skill level of graduates. The findings gave importance to verbal communicative skills, letter and report writing skills, the ability to use word processor and other office modems. Viewed vis-a-vis these and other several findings that are presented in chapter four and five, the Business English course (LBC 201) largely fails to meet the stakeholders' needs. A Business English course, integrating different professional and communicative kills that best suit the target situation, is therefore recommended. A skills-based approach with varying emphasis on the currently required communicative skills is believed to bridge the gap and create a match between the required standard and the skill level of the graduates.
URI: http://hdl.handle.net/123456789/4060
Appears in:Thesis - Teaching English as a Foreign Language

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