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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/3455

Title: Buyers’ Attitude towards Life Insurance Policy Purchase: a Case Study on Ethiopian Insurance Corporation (EIC)
Authors: Zekarias, Mekonnen
Advisors: Zekarias Mekonnen Yigzaw
Keywords: Business A DMINISTRATION
Copyright: Jun-2010
Date Added: 20-Jul-2012
Publisher: AAU
Abstract: This project is designed to investigate buyers’ attitudes towards life insurance policy purchase in Ethiopian Insurance Corporation (EIC). To this end; the study has the objective to investigate buyers’ attitude towards purchase of life insurance policy and what factors significantly affect buyers’ attitude to the purchase of life insurance policy. Primary data were collected through questionnaires. The questionnaire was distributed to 120 sample buyers of life insurance policy from EIC that are classified in to 4 groups or strata for the purpose of easy access and each stratum has again 30 samples selected purposively in which only 98 were fully completed and returned. Mainly this research used the Chi-square- test of independence with ( = 0.05. On the basis of the data obtained from the respondents and results of the tests, the study identified that demographical factors play considerable role of varying degrees on buyers’ attitude towards life insurance policy purchase. Particularly age, educational status, income level, and working status of buyers all have significant impact of varying degrees on attitudes towards life insurance purchase. Surprisingly sex, religion with the exception of Muslim religion, and number of dependents that a buyer posses for financial support all proved not to have significant impact on life insurance purchase attitude of buyers.
Description: A project submitted to the school of graduate studies of AAU in partial fulfillment of the requirements for the degree of Masters of Business Administration (MBA).
URI: http://hdl.handle.net/123456789/3455
Appears in:Thesis - Business Adminstration

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