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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/3444

Title: AN EVALUATION OF PROMOTIONAL PRACTICES FOR PRIVATE COLLEGES: THE CASE OF ADDIS ABABA MEDICAL COLLEGE AND CPU COLLEGE
Authors: GEBREMICAEL, WELDEGEBRIEL
Advisors: Fesseha Afewerk (Ast.prof)
Keywords: Business A DMINISTRATION
Copyright: Sep-2011
Date Added: 20-Jul-2012
Publisher: AAU
Abstract: The study was conducted to evaluate the promotional practice of private colleges in the case of CPU and Addis Ababa Medical colleges. A descriptive case study was employed to achieve the goal of this research. Two management officials and 71 students which are total of 73 participants were involved in the study. In the selection of the sample population purposive and random sampling were used. In order to get data from the target populations both questionnaire and interview was used. The questionnaire was administered to the students, and the interviews were conducted with the management officials of the colleges. The data collected through questionnaire were analyzed using percentage value and the qualitative data were analyzed using textual explanation. The findings generally indicate promotional efforts of the colleges are not achieve the intended objective. The result of the study also shows that there are problems in designing the messages and measuring results. As a result, the study presented some recommendations so as to alleviate the problems.
Description: A THESIS SUBMITTED TO GRADUATE STUDIES OF ADDIS ABABA UNIVERSITY IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF BUSINESS ADMINSTRATION
URI: http://hdl.handle.net/123456789/3444
Appears in:Thesis - Business Adminstration

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