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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/1876

Title: READERSHIP SATISFACTION OF ADDIS ZEMEN AND ADDIS ADMAS IN ADDIS ABABA
Authors: SAHILU, KASSA
Advisors: Dr. Gebremedhin Simon
Mr. Terje S. Skjerdal
Copyright: 2008
Date Added: 26-Dec-2008
Publisher: Addis Ababa University
Abstract: This study was conducted to investigate the satisfaction/dissatisfaction of the readers of Addis Zemen and Addis Admas newspapers in Addis Ababa. The study also attempted to identify the reasons why people read Addis Zemen and Addis Admas and what sections of these newspapers people read most and least. A total of 269 newspaper readers in Addis Ababa participated in the study. The research methods employed in the study were both quantitative and qualitative. The instruments used to collect data were questionnaires for the quantitative part and individual in-depth interviews for the qualitative part. The data collected were treated with percentages, mean scores and narrative texts. The findings of the study show that the reasons for people to read Addis Admas and Addis Zemen are many, some of them are related and others are different. The study also revealed that the readers of both newspapers have their own satisfactions and dissatisfactions with the newspapers. It was found that newspaper readers’ satisfaction and dissatisfaction are related to issues like reasons for reading and newspaper readers’ habits. The study also shows that readers have their own recommendations for the newspapers in order to minimize their dissatisfaction and maximize their satisfaction.
Description: A THESIS SUBMITTED TO THE FACULTY OF JOURNALISM AND COMMUNICATION, ADDIS ABABA UNIVERSITY FOR PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE DEGRE OF MASTER OF ARTS IN JOURNALISM
URI: http://hdl.handle.net/123456789/1877
Appears in:Thesis - Journalism and Communication
Thesis - Journalism and Communication

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