Addis Ababa University Libraries Electronic Thesis and Dissertations: AAU-ETD! >
College of Business and Economics >
Thesis - Business Adminstration >

Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/1122

Title: Horticultural Marketing in Ethiopia
Authors: Alazar, Ahmed
Advisors: Dr. Rakesh Belwal
Copyright: 2007
Date Added: 18-May-2008
Publisher: Addis Ababa university
Abstract: Abstract Horticulture marketing is a growing agricultural sector for Africa. The general objective of this study is to review horticulture sector from marketing perspective and recommend marketing strategies to foster the sector growth in a profitable manner. The primary sources of data are questionnaire collected from horticulture companies. The secondary sources are publications from websites, books, journals, and periodicals released by ministry of agricultural, Ethiopian Investment Authority, FAO, and Ethiopian Horticulture Association The analysis part analyzes responses collected from private and public horticulture marketing companies and enterprises. It selected 15 horticulture companies. Questionnaires that were distributed to 15 horticulture and floriculture companies reflect the industry marketing facts and insights. Different recommendations are forwarded. The most crucial ones are Horticulture companies should follow up and conform to quality standards of countries to which they export. In case of domestic markets abundance of horticulture products may contribute to large scale perish of produces. As a result they need to produce optimal quantity to local consumption at affordable price level as price is detrimental to attract more local buyers.
Description: Submitted in partial fulfillment to the requirements of Master in Business Administration
URI: http://hdl.handle.net/123456789/1122
Appears in:Thesis - Business Adminstration

Files in This Item:

File Description SizeFormat
ALL TOGETHER.pdf263.64 kBAdobe PDFView/Open

Items in the AAUL Digital Library are protected by copyright, with all rights reserved, unless otherwise indicated.


  Last updated: May 2010. Copyright © Addis Ababa University Libraries - Feedback